After cryptocurrencies have also arrived in the masses, more and more companies are including sponsorships in their marketing campaigns. After the well-known FTX crypto exchange made headlines after it became known that the Exchange will be the official sponsor of Major League Baseball, Binance is now also following the trend.
Binance Coin (BNB) increases by almost 10%
Binance is one of the most famous and largest crypto exchanges in the world. The exchange has achieved a particularly great success with its own token, the Binance Coin (BNB). Due to the popularity of its own Binance Smart Chain (BSC), which BNB uses as a native token, the Binance Coin secured 3rd place, directly behind Bitcoin and Ethereum. Within the last 24 hours, the krpyo currency was able to gain again by almost 10% and is currently quoted at 607,5 USD - and not without reason. Because as Binance announces, the company will be seen as the official sponsor on the jerseys of the Italian club FC Porto for the 2021/22 seasons.
CZ, founder of Binance, announced this on his Twitter account and at the same time presented a first glimpse of what the jerseys will look like.
- CZ 🔶 Binance (@cz_binance) November5st
Binance Launchpad as a fan token partner
However, the cooperation is not limited to sponsoring. Because as the Exchange announces, the FC Porto Fan Token (PORTO) be available exclusively through the Binance Launchpad - another very successful product from Binance. The fan tokens are intended to increase the fan experience and strengthen the feeling of closeness to their club with the help of gamification and rewards.
- Binance (@binance) November5st
The sale of FC Porto fan tokens on the Binance Launchpad is scheduled to start on November 16. You can find all further information on the overview page of Binance:
Most recently, another fan token, that of the SS Lazio football club, celebrated a great success on the Binance launchpad.
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