Bitcoin as a payment method: Twitch offers a 10% discount for payments with cryptocurrencies

Thanks to Caspar Camille Rubin for sharing their work on Unsplash.

Twitch is the world's leading platform for live video streaming, on which users can watch their role models playing various games such as League of Legends. So-called subscriptions give users access to exclusive content that can only be obtained by payment. Twitch is now offering a 10% discount if these subscriptions are paid with cryptocurrencies. 

10% for payments with cryptocurrencies

From now on, Twich users who purchase a subscription will receive a 10% discount if they pay with cryptocurrencies. This is made possible by working with the payment service provider BitPay. BitPay is a Bitcoin payment service provider that was founded in 2011 - long before the name Bitcoin came into the mainstream. The company offers its customers the easy way to accept Bitcoin as a form of payment.

On the specially furnished Landing Page users receive all information about the offer. If you choose "BitPay" during the payment process, you get 10% on your purchase. BitPay supports the cryptocurrencies Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), 4 USD-covered stablecoins GUSD, USDC, PAX, BUSD and Ripple (XRP).


Opposite the news portal cointelegraph BitPay CMO Bill Zielke reports that this is the first crypto-based offering from a company of this size:

We see more online merchants interested in using crypto as their form of advertising payment, which is exciting as most marketing payment options are mostly reserved for alternative payments through PayPal. Twitch is the first major retailer to jump on this trend.

Twitch has been using crypto payment in the past

The Twitch video streaming platform, acquired by Amazon in 2014 for USD 2019 billion, has already made it possible to pay with Bitcoin (BTC) and Bitcoin Cash (BCH) in the past. This option was removed by the company in March XNUMX. Three months later, however, payment with cryptocurrencies was made possible again. The current offer should indicate that the payment with Bitcoin and Co. is permanent.

It should also be noted that the offer is carried out directly by Twitch, according to the BitPay CMO. The 10% discount is therefore taken over by the streaming platform, BitPay continues to serve only as a payment service provider and is not directly related to the offer.

Twitch has particularly strong competition with YouTube and tries to keep bringing new target groups onto the platform. Recently, PewDiePie, one of the most famous streamers in the world, had to say goodbye after YouTube offered it an exclusive contract:

Exclusive YouTube contract: no DLive and Twitch for PewDiePie


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