VeChain blockchain verifies the origin and authenticity of Nike sneakers

VeChain is one of the largest blockchain projects worldwide and is enjoying increasing popularity in application in supply chain management. As has now been announced, the limited edition of a Nike sneaker is protected by counterfeiting using VeChain technology.

VeChain: No direct cooperation with Nike

Blockchain technology has many uses. It demonstrates its strength above all when used in supply chain management. Thanks to the new technology, manufacturers can guarantee the origin of the products and a seamless transport chain. In the case of the latest application, it can protect against counterfeiting.

Because trading in counterfeit products causes enormous economic damage. That is why the latest Nike Air Max 1 Cherry sneaker, which should be available on the market from June 28, will be protected with the VeChain blockchain or its authenticity can be guaranteed. The cooperation does not take place through a direct collaboration with Nike, but with the two publishers The Kickz Stand and Chase Shield, an Australian shoe designer.

More and more companies are relying on VeChain (VET) to adapt blockchain technology. The project is proving to be one of the most successful when it comes to using blockchain technology in the supply chain. At the beginning of June, we reported about a manufacturer of premium meat products that wants to guarantee quality using the VeChain blockchain. The company's pigs are raised on 108 different products such as corn, soybeans and other agricultural products. The manufacturer also guarantees that the products are always sold on the same day and therefore only fresh meat. With the integration of the new technology, these claims should now also be made verifiable through the blockchain:

Chinese food producer: Use of VeChain blockchain for premium meat products


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